CES 2014 is heating up. Curved TVs, new app ecosystems, wearable tech and now cars. This is technically not a CES 2014 news as Google doesn’t attend it, but the timing says otherwise.
Google has formed ‘Open Auto Alliance’ with a few major car makers in order to introduce Android in cars. Along with car companies Audi, Honda, Hyundai and GM, Nvidia has also joined the alliance. Cars are definitely the new war zone for tech companies. With so much buzz on smart cars, Google certainly didn’t want to stay behind. According to Patrick Brady, the Director of Android Engineering at Google, they intend to create “a global alliance aimed at accelerating auto innovation with an approach that offers openness, customization and scale” and “together with our OAA partners, we’re working to enable new forms of integration with Android devices, and adapting Android for the car to make driving safer, easier and more enjoyable for everyone. Putting Android in the car will bring drivers apps and services they already know and love, while enabling automakers to more easily deliver cutting-edge technology to their customers.”
Mobile app development for cars is certainly going to take off in the future and Google hence doesn’t want to stay behind. Microsoft is already in this sphere with Ford as a partner. Apple has Honda in its wing to integrate iOS devices in Honda cars. All these are clear indications that the mobile devices we adopt are certainly going to depend on other choices we make, including cars.
GOOGLE, APPLE AND MICROSOFT ONTO BRINGING MOBILE APP DEVELOPMENT TO CARS