Twitter Inc. has strengthened its partnership with Google Inc. in a bid to boost user traffic and pursue its expansion plans. Recently, both tech giants renewed the deal that had expired in 2011.
The new and improved deal will show tweets on the world’s largest search engine. A simple click on a tweet appearing on google.com will take the person to Twitter, where they can share, comment and access more content.
“When tapping on a tweet in Google search, you’ll be taken directly to Twitter where you can view the Tweet and discover additional content,” Jana Messerschmidt, VP of global business development & platform at Twitter said. “By deeply integrating Twitter’s real-time content into Google search, we hope you find it easier than ever to explore your interests across both Twitter and Google.”, she added.
Apparently, the partnership will help Google in getting more search queries, and at the same time boost Twitter’s declining user traffic. Lower user traffic has affected Twitter’s stock price. Since its initial public offering (IPO) in November 2013, Twitter stock has plummeted 16.48%.
Now, Google has full-access to Twitter’s real-time stream on its social media, called Firehose. It shoots roughly 9,000 tweets per seconds, which is a substantial amount.
“It’s a great way to get real-time info when something is happening,” Ardan Arac, senior product manager for Google wrote in the company’s official blog. “And it’s another way for organizations and people on Twitter to reach a global audience at the most relevant moments.”, he further added.
According to the blog, the new feature is only available on the Google app for Android in english for now, although it will soon be available on smartphone browsers as well. Both tech companies are also working to introduce the service in more languages, and to make the feature available on desktop systems. Initially the service will be available in the US and will gradually extend to other countries in the coming months.
Apart from Google’s search engine, Microsoft Corporation’s search engine, Bing, would also integrate tweets.
Twitter Inc Strengthens Bond With Google Inc To Boost User Traffic