Riff, a real app launched on April Fools’ Day, lets you pick a topic — like #Duckface — make a video around that topic, and see if your friends want to remix it. In the simplest terms, it’s a video-sharing app for homegrown memes.
Remixing apps aren’t new (remember Canvas?), nor is Riff’s asynchronous conversation style (remember Selfie?), but the app’s still interesting — at least, it’s more interesting than some of Facebook’s past experiments (Poke, Slingshot, Camera, Paper, etc.).
Facebook made it clear when announcing Riff that it doesn’t have wild expectations for the app. Calling it a “side project,” Facebook says Riff was made when “a few Facebook employees stayed after-hours.”
There you have it. The expectations are set. Totally don’t judge this app like it was launched by the world’s largest social network. We’ll try not to.
How Riff Works
Anyone can start by creating a video. All you have to do is give it a topic, like #AprilFools, then your friends can view it and choose to add their own clips on that topic. Once a friend adds a clip to your video, your friend’s friends will also be shown the video in Riff and will be able to add to it. The potential pool of creative collaborators can grow exponentially from there, so a short video can become an inventive project between circles of friends that you can share to Facebook, or anywhere on the internet, at any time.
Riff is Facebook’s latest bet on social video