It was once all about gradients. It was once all about the watercolor effect. I even remember a time when it was all about the fun strokes and swooshes in logos.
We have gone through so many different trends for logo design that it’s hard to keep up with what’s relevant and what is not. We can probably think of tons of different styles for any one client using different logo trends from different time periods.
Today, it’s all about the hipster logo. And let me be the first to say this is one of the trends I absolutely adore and have utilized.
Hipster logos are sometimes pretty redundant — there’s no denying that. However, hipster logos have this simple charm that doesn’t take away from the actual product or service. It’s literally a cool way to interpret a brand that’s often modern, rustic and obvious.
Is it a bit overdone? Probably.
So much so that Tim Delger has decided to create a that gives us a pretty satirical guide to creating these hipster logos. The idea is that the hipster logo design process doesn’t require much thought.
In some cases, you’ll see a logo that looks exactly like something else you’ve seen and probably has a concept unrelated to the product at hand. But, we all know that’s not native to this particular design style.
“The Hipster Logo Design Guide” is funny and pokes at a couple brands that probably take themselves a bit too seriously. You pick an emblem or badge, some extra design elements, a few buzzwords that are cool to use at the moment, an iconic font and go on with your wonderful new logo. And then, you’re given the idea to take that design ‘global’ by creating a rubber stamp.
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